IFEX Report: Getting the Balance Right: Gender Equality in Journalism

18 03 2009

URL: http://portal.unesco.org/ci/en/ev.php-URL_ID=28397&URL_DO=DO_TOPIC&URL_SECTION=201.html

A new report by the International Federation of Journalists (IFJ) says women are portrayed in the media worldwide in stereotypes, such as “the glamorous sex kitten, the sainted mother, the devious witch, the hard-faced corporate and political climber.” So how to address gender discrimination in the media?

IFJ, in conjunction with UNESCO, has produced a 60-page booklet that provides guidelines to journalists and unionists on ways of bringing gender equality into the journalism profession mainstream.

Some quick tips: map your workplace to see if women occupy leadership roles. Share your results – “the more publicity, the more likely it is to change mindsets,” the guide says. Do a pay audit to find out whether there is a gender pay gap at work. Ask for flexible time at work, which allows a person to choose working hours that suit.

The booklet also looks at the current status of women media professionals, how media reinforce and break down existing stereotypes, and resources and contacts that will help you get the job done. Download the booklet, “Getting the Balance Right: Gender Equality in Journalism” here.




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: